Raw Notes From The Field - 2011 Jeep Grand Cherokee

i have been a jeep fan since i learned how to drive one when I was about 8 years old. my dad would get it headed in the right direction, set the throttle control, put me in the drivers seat then climb in the back of the manure wagon we were towing. we chugged across the back pasture of our northeast missouri farm until the wagon was empty. see, driving, er, steering was my reward for filling the manure wagon. i can still smell it.
i have owned several jeep products but a number of years ago i ordered a new tj and spent what my wife describes as a ton of money to build it up right. what an incredible machine. however, with the replacement of the venerable old 4.0ltr inline six and a bunch of weak models like the liberty, commander, compass and patriot i sort of lost interest in the jeep brand. if it were not for the wrangler unlimited rubicon i would have forgotten it altogether.
enter the 2011 jeep grand cherokee or more noteworthy to me at this point, the commercial introducing it. ok, i admit it, i am a sucker for a good commercial. i have been know to tear up over spots for the military, mcdonalds and even budweiser when it was still an american company but this one is truly something special. it is by far the best commercial i have ever seen and is a conservative independent red blooded american masterpiece if you were going to pigeon hole it politically.
i hope the new grand cherokee is as good as the commercial promoting it or it is a waste of brilliant ad work. could this be the start of something big? idealistic but honest pieces featuring high quality, innovative products from american companies? a recapture of american manufacturing icons? if it isn't, it should be.
it is a great idea. want to win jobs back from overseas outsourcing? stop whining about losing jobs to overseas jobbers and stop competing on price alone. build great products that not only compete but dominate their niche with innovation, style and quality. take the lead back by...leading. can a commercial start a revolution? i don't know but this one give me goose bumps and that is a start.
i would look at this car over the bmw x5 and land rover lr3 just because of the commercial but would only buy one if it were worthy of the sentiment. the only thing worse than a hunk of junk is a pretty poser that turns out to be a fake. don't let me down jeep. momma needs some new wheels.





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