Badlands Packs - Best Marketing Materials
The cover of the Badlands Packs catalog. I don't know if catalog is the right term in this case but whatever you call it, it is a great example of how to showcase your product. This one will stay on the nightstand for a long time.
Well, I am up to my arm pits in packs for our backpack and lumbar pack review and one of the manufacturers we are looking at is Badlands Packs. I have used a couple of their packs over the past 7 years or so and I like them. In fact, the original 2200 pack was my go to hunting pack for a long time.
As you might imagine, I am constantly exposed to all kinds of marketing materials. From traditional brochures and catalogs to novelty items and thumb drives. The marketing piece Badlands sent me was different and it is so good I had to share it with you. It is detailed, informative, funny, edgy and slick without being cheesy. It is a very nice piece and I enjoyed reading it. Again. And again.
If you get a chance, grab one of these for yourself. It has a lot of useful information in it, it is genuinely entertaining and does a fine job of presenting the features and benefits of their products.
I hope their most recent line of packs is as good as this collateral. Anyway, well done. And trust me, compliments of sales and or marketing folks don't come easy from me because I are one and there are damn few good ones out there.
Wade Nelson
Editor
Sorting through the fads and fashion of the outdoor equipment industry to identify and promote the very best wilderness gear for high end recreational users, backcountry professionals and government agencies.
Hardcore Outdoor is dedicated to those who can't or won't turn back.
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