Too fat for Kuiu!
Check out this Bloomberg article on Kuiu.
Equating Kuiu to Lululemon yoga wear is funny to me and somewhat accurate now that I think about it but not a good thing unless you are a skinny jean, shrunken suit, hipster dude. I can see the new ad campaign now, KuiuLemon…hunting clothes for hipsters. Advantage Sitka Gear and First Lite.
Anyway, the article is a puff piece where we get yet another stylized version of what happened with the Sitka Gear/Gore-Tex deal and Hairston’s departure. And yes, of course, he brings up the pro football thing again. I would still like to see his name on an official NFL team roster (it certainly isn’t on the ’95 or ’96 49ers) or listed as a member of the players association. Like I’ve said before, there is absolutely nothing wrong with being on somebody’s practice squad but just be honest about it.
Seriously, it isn’t about skinny, husky or fat. It is about aiming your products at the middle of your core user group so you can fit people that fall on both sides of that spectrum. That’s sales 101. If the clothes are too tight, and in most of the promo pictures I see of Jason they are, the gear won’t work or protect as well as advertised, expected, or needed. Restriction and compression. That’s mountaineering 101.
The Kuiu/Lululemon analogy is why you always hold out for final review rights on any interview. That’s marketing 101.